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Shopping From the Movies: The Queen

November 7th, 2006

Cribbed from a Barbour corporate website press release:

When ‘The Queen’ opened in New York recently, no-one could have imagined the dramatic effect it would have on the Barbour store in Manhattan. The film, which covers the days after Princess Diana’s death, has created great interest amongst Americans and the Barbour store has suddenly found themselves inundated with requests for the Barbour jacket worn by Helen Mirren who portrays the Queen in the movie.

“The first thing they say is “have you seen the movie The Queen?” said Maggie Archambault, manager of the Barbour by Peter Elliot store in Madison Avenue, Manhattan, “Then they say they want the jacket that the Queen is wearing.”

The jacket in question is the Beaufort jacket, one of Barbour’s classic signature wax jackets, made in South Shields and a long time favourite amongst people who live and work in the country. The film also features the quilted Liddesdale jacket popular amongst both fashionistas and the country set alike.

Claire Saunders, Head of Marketing said, “Barbour is a leading British brand renowned for producing high quality, stylish and practical clothing. The attention that has been generated, particularly in New York, around our Beaufort and Liddesdale jackets after they appeared in ‘The Queen’ has been phenomenal, and we are delighted that with this increased interest we have had the opportunity for more customers to experience just how good our clothing is.”