Archival Clothing - Made in USA

Posts Tagged ‘woolrich’

Archival Lament: Woolrich Relaunch

December 30th, 2008
Woolrich illustration courtesy Cavidanny

Japanese Woolrich offerings

Growing up, Woolrich was always the default brand if you couldn’t afford Filson or wanted something lightweight for hiking or lakeside recreation.

As a brand, Woolrich pretty much disappeared from view (for me) in the 1990s. Every once in awhile, I’d see a ratty shadow plaid cruiser jacket at a thrift or encounter the troubling, Woolrich for women sportswear line (think, tanks and tees, in shades of lavender) at the local mall.

Now, it sounds like the Woolrich brand has been relaunched, reborn.

Regular Woolrich

Relicensed Woolrich

For me, these brand relaunches become a cruel, trickle down story. I’ll swoon over the pitch perfect re-do (vintage patterns, top workmanship, perfect styling, beautiful fabrics), but know that I’ll never be able to find, wear or afford a final sample.

The relaunched line will only make it to Brooklyn boutiques or overseas web shops (with a few token samples flown out to Seattle). What might, by haphazard shipping, show up in a contextually appropriate retail space (an outdoor or farming supply store, for example), would be sized for big gents or priced beyond the (reasonable) value of the garment (cosmic brand imbalance: webshop Woolrich costing more than stateside Filson).

I’d love to see newly licensed heritage brands, like Woolrich, come back as a mass market staples (with bonus sizing for the women and petite gents, since I’m dreaming). I see no reason why everyday folks wouldn’t enjoy sporting stylish workwear with a “vintage touch, Italian influence, designed by a Japanese designer” (High Snobiety, 26 July 2008).

Per normal, emails to the Woolrich USA have produced little information regarding the future availability of these licensed items, in Oregon, or petite sizing for women or reed-thin gents.

Examples of relaunched Woolrich courtesy of Sfilate

Archival Lament: Woolrich Brand Relaunch

December 12th, 2008
Illustration courtesy Cavidanny

Japanese web shop offerings

Growing up, Woolrich was always the default brand if you couldn’t afford Filson or wanted something less profound for hiking or lake-side recreation.

As a brand, Woolrich pretty much disappeared from view in the 1990s. Of course, the brand would make a guest appearances, now and then, in the form of a ratty shadow plaid cruiser jacket at a thrift, as a four pocket railroad vest at the farming supply store, or most troubling, as vulgarized “sportswear” (tank and t-shirts in shades of lavendar) at the local mall.

Now, it sounds like the Woolrich brand has been revived, relaunched, reborn.

Regular Woolrich

Relaunched Woolrich

For me these brand relaunches are somewhat boring, trickle down stories. The relaunched line will only make it to Brooklyn boutiques or overseas web shops. What might show up in a contextually appropriate retail space like the Portland Outdoor Store or Robert’s Supply– will only be sized for gents or priced beyond the value of the garment (suddenly webshop Woolrich costs more than stateside Filson).

I’d love to see newly licensed heritage brands like Woolrich–which was originally manufactured as everyday workwear–to come back as a mass market staple (with bonus sizing for the women and petite gents, since I’m dreaming). I see no reason why everyday folks wouldn’t enjoy sporting workwear with a “vintage tough, Italian influence, designed by a Japanese designer” (High Snobiety, 26 July 2008).

Photos courtesy of Sfilate