Archival Clothing - Made in USA

Posts Tagged ‘cigarette cards’

In the year 2000

August 17th, 2012
I’m loving these images from early 20th-century French cigarette cartons. Like so many things, it’s sometimes a shame that the future we live in doesn’t align to the visions from the past! I’m especially sad that here in Brooklyn I can’t take a whale bus across the East River when I’m going into Manhattan. Time to keep dreaming.

Above: Archival Clothing’s new sample maker

Archival Jockey Silks

June 5th, 2012

I have a deep fondness for jockey silks. Unlike most sporting garb, the basic jockey’s uniform of jodphurs, cap and tunic has remained unchanged over time. Designed for legibility from a distance, the visual code of stripes, dots, hoops, sashes, crosses, chevrons and bold colors has a functional beauty that appeals to me in any media – from cigarette cards to a high definition broadcast of a triple crown race. If you squint, a snapshot of horses in the homestretch today doesn’t look that different than an image from the past. What has changed, of course, is the addition of advertising on the trousers and the use of more closely fitting, synthetic fabrics. In honor of the upcoming Belmont Stakes I’m reprinting these cigarette cards featuring ad free British horse racing colors from the 1930s.