Nine years before the mainstream media caught up with the heritage brand movement, David Mamet was costuming his central characters in Barbour and Filson and providing them with Filson and Hunting World luggage and accessories. Though I prefer Mamet’s The Spanish Prisoner for complex plotting and Steve Martin, State and Main (2000) contains more cameos by classic heritage brands than any film in recent memory (outside of The Queen). In the very first scene, in the very first shot, in fact, William Macy and a colleague are shown standing outside of a small town sporting goods store. Both characters are wearing Barbour coats (both discontinued models: a Barbour Beacon and a Barbour moleskin jacket). On the sidewalk, outside of the sporting goods store, is a rack of Woolrich or Filson wool jackets in a red shadow plaid. The jackets are identified as “factory seconds” by a hand lettered sign (stop, pause and shop from that rack!). Almost every scene in State and Main contains the visual punchline of a preferred archival clothing item: Skookum style collegiate knitwear, a Filson duffle bag, a full truckload of Hunting world luggage, multiple Barbour jacket models, Australian oilskins, khaki hunting vests, green plaid jackets, etc. I’m not sure how well the archival costume narrative ties back into the film’s story, but for me, the clothing items constitute a kind of autonomous fashion show within the film (which even works in slow motion, or on pause, without the benefit of character dialogue or music).