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Archival Commerce: All Wool Sweaters

More from the Montgomery Ward 1949-1950 catalog:

Montgomery Ward Catalog, Fall & Winter 1949-1950

See catalog blank in Army Twills post below to place an order.
At some point, I hope to put some of these past images into future production (through Centralia Knitting Mills?). Which sweater would be your top candidate for modern revival? Button-up, full zip or pullover style? Color: camel, brown, grey or woodsman? Default “quality” would undoubtedly be “best.”

13 thoughts on “Archival Commerce: All Wool Sweaters”

  1. I have one of the letterman sweaters (like the one w/ the P on it), complete with knit-in pockets and an embroidered nameplate inside, but no letter on the chest. My brother Tom B. and I found it while thrifting in NH or VT a couple years ago. The arms are very blousey, which makes it a little hard to style for modern wear!

    BTW, if he hasn’t already, ask Tom about the photo I found and sent him a picture of. Awesome archival wear in use on a rowboat.

  2. pullover with buttons at the top (yeah, I know it isn’t a choice). Or a full button-up vest, in nice tweedy browns or greys. But I can knit myself one, if it comes to that. There is a pattern designer in Eugene that has just the vest that calls to me.

  3. Those Zip-ups are beautiful, the shawl collars remind me of a navy heavy knit cardigan Steve Mcqueen used to wear. William Claxton took some amazing shots of him in it. White tee, khakis, brown suede desert boots and the cardigan – needless to say he looked amazing.

  4. I don’t know what we’re onto now (fourth?), but I feel the need to express my love for the shawl collar too.

    The cut of the standard and sleeveless sweaters is also great – quality post.

  5. Shawl collar seems to be the preferred option for my archival knitwear project.

    Regarding color: my leading preference would be for a gray sweater with a minimalist shawl collar.

    I’d try to make sure to have sizes available for women too.

    Now, the challenge is to find a regional manufacturer to help carry out the project.

    The idea would be to work with a regional knitting mill to design and manufacture the sweater and than take pre-orders for the final product.

    More info to come. Email me your thoughts, comments or photographic suggestions/examples regarding this project.

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