I don’t mindlessly say that the past is better when thinking about garb, print catalogs, and catalog copy. I keep a folder of evidence on my desktop and periodically pick out my fave examples. I used to save catalogs and scan them myself. Now, I just grab snaps from the pinterest/flickr/tumblr stew. Here are a few adds for Finck’s “Detroit-Special” overalls. You can read about the company on the Detroit Historical Society site. I haven’t found visual evidence, but according to the DHS, ‘[c]hanges to the factory work force during World War II necessitated marketing to women, and the company introduced the word “modest” in their advertisements – along with an endorsement from an unnamed Miss America.” If you have ever seen a Finck’s ad for women, let me know.
The visuals below speak for themselves but I will add that I love the confident use of white space space, the clinical anatomization of the product (showing its features and selling them at the same time), and the absolutely charming tag line: “wear’s like a pig’s nose.”