A guest post by Archival Associate, Tom B.
Like Lesli, I pine for the ability to mail order from the past – just a single Montgomery Ward’s catalog would be acceptable. But I’m experiencing similar saudade as I leaf through Bicycling magazines from the early 1980s. The articles are fine, but it’s the advertisements that slay me. Imagine being able to buy a new Suntour Superbe gruppo! How about all those Avocet imports? Their re-branded Ofmega hubs and cranks are particularly tantalizing. And, even though I ride with clipless pedals, it’s the shoes in Bicycling that really make me wish that the advertised phone numbers would still link me to a pair of Bata Bikers for $14.95.