Searching for generic images for a U/X personas project, I happened upon the Exactitudes project featuring typologies of people who wear similar uniforms. My fave typology from Exactitudes is the one featuring a group identified as “farmcore.” From afar, the only thing that seems to identify someone as farmcore is wearing a Barbour jacket. Things that I love about the photo series: the fit of the jackets (it’s ok to be a jacket to be oversized), the emphasis on older Barbour coats (Borders and Beauforts), and the individual styling. Take a look: