On a November run up to The Rain Shed for closed cell foam and cordage, Tom picked up this 1946 Field & Stream from a thrift shop. In a future post, I’ll showcase F & S advertisements from familiar “living” US brands like Pendleton, Gokey, Filson and Eddie Bauer. Today, I want to highlight a few forgotten outdoor clothing companies like Congress and Masland Sportman’s Clothes. US-made outdoor clothing has been reduced to a few well-known, premium priced brands (and aggravatingly, Japan-only reissues). But, the 1946 Field & Stream offers a robust selection of outdoor clothing with an emphasis on quality components, sturdy fabrics, tailored fit, good value and regional (not national) manufacturing. And of course, I love the generous selection of apparel for women (stream jacket, please).
A few more examples via flickr.
Archival dress code for your next canoe trip: